How to “Haute Couture” a Luxury Car Brand? Interview with Executive General Manager of Bentley Motors China, Hong Kong, and Macau

Feb 03, 2023

China has become the world’s largest car market and the most important growth driver of the premium car market.
The year 2022 marks the 20th anniversary of British luxury car brand Bentley Motors (hereinafter referred to as Bentley) entering the Chinese market.
In October of the same year, the luxury car brand debuted four limited-edition models made by its personalization division, Mulliner, in Beijing to commemorate Bentley’s 20th anniversary in China.
On this occasion, Luxe.CO conducts an exclusive interview with Mr. Bernd Pichler, Executive General Manager of Bentley M …