In 2022, PUMA significantly improved product offering across all business units and expanded their product offering in Running & Training.

Kathrin and Sebastian Proft owns and manages three sustainable fashion companies in Germany and Austria. They started with the takeover of the Bavarian retail fashion company Dollinger, followed by the Stapf brand after insolvency proceedings in 2017, and finally, Feli & Hans (formerly H.Moser) in 2019.