Italian luxury goods company Brunello Cucinelli released preliminary results for the first half of the fiscal year ended June 30. Revenue rose by 10.2% year-on-year to €684 million, or 10.7% at constant exchange rates, slightly exceeding analysts’ expectations of €682 million.
All sales channels and regional markets delivered strong growth. Notably, sales in Asia grew by 12.5% year-on-year (+13% at constant exchange rates).
The Chinese market achieved double-digit growth, with a clear and evenly distributed upward trend across all regions and during both quarters. This further validated the brand’s strong growth trajectory. “We continue to foresee highly significant growth potential in this market, which we intend to enhance while maintaining the absolute exclusivity of our brand presence,” the report stated.
Brunello Cucinelli, founder, Executive Chairman, and Creative Director of the brand, said:
“The first half of this year has ended with excellent results; perhaps we are now reaping the rewards of our philosophy of working and living in harmony with Creation, always believing in great craftsmanship, quality and exclusivity.
During our most recent quarterly company assembly, held on 3 April – the day following the announcement of the “tariffs” – we said to one another: let us consider this moment as something extraordinary, a time that demands the utmost attention. For this reason, each of us should commit even more deeply to changing what can be changed, and to accepting that which lies beyond our control. We 2 must become even more creative, kind, gracious, amiable and open to collaboration – all with the greatest dignity and respect towards every human being, and towards ourselves.”
The Spring/Summer 2026 menswear collection, launched during Pitti Uomo and Milan Men’s Fashion Week, received very positive feedback from multi-brand retailers and international fashion media.
Casa di Moda (the group’s name) currently enjoys a strong internal atmosphere, enabling it to confidently forecast a solid and impressive 10% sales growth for both 2025 and 2026.
By Region:
Europe:
A domestic-focused layout across various European countries supported double-digit growth in H1, with consistent sales momentum across both quarters. In Italy, revenue reached €78.8 million, up 15.8% year-on-year. The second quarter benefited from strong performance in the multi-brand channel, driven by successful deliveries of both the Spring/Summer 2025 and Fall/Winter 2025 collections.
Americas:
Growth remained consistent across the first and second quarters. Monobrand boutiques performed very well, and luxury department stores also posted strong results. Ready-to-wear was one of the fastest-growing categories.
Asia:
First-half results were particularly significant, affirming the strong momentum from Q1. The Middle East made a notably positive contribution, with operations in Abu Dhabi expected to launch in Q3. The South Korean market remained stable, and despite a significant decline in overseas tourism, Japan continued to contribute positively to regional growth.
By Channel:
Retail:
Retail delivered positive results across all regions in H1, with sales growth primarily driven by a significant increase in same-store sales. Although no new stores opened in the first half of 2025, sales were boosted by contributions from boutiques launched in previous months. The second quarter confirmed the positive trend seen earlier this year, with double-digit growth at constant exchange rates, consistent with Q1.
As of June 30, 2025, the total number of retail boutiques remained stable at 130, unchanged from the beginning of the year. All new store openings scheduled for 2025 are concentrated in the second half.
Wholesale:
The multi-brand wholesale channel delivered another “exceptionally strong” half-year, further validating its strategic role in the brand’s development. Thanks to recognition of the creativity and quality of the collections, timely service, and disciplined pricing, the brand secured significant market share in the purchasing activities of leading global multi-brand clients.
The Spring/Summer 2025 collection performed very well, and the Fall/Winter 2025 collection was delivered on time. The Spring/Summer 2026 menswear collection, launched in June, was met with enthusiastic feedback from buyers, multi-brand clients, and industry media, driving “excellent” wholesale order volumes.
On the production front, the expansion of the Solomeo factory is progressing faster than expected. The new Casa facility, which will support the next decade of production growth, is anticipated to be operational as early as the end of this year.
On the commercial side, while no new stores were added in the first half, the Vienna boutique was expanded. All construction projects for 2025 openings are proceeding as planned, and the brand is receiving an increasing number of high-quality proposals for new openings or expansions.
In keeping with its commitment to continuous innovation, the brand plans to launch a new e-commerce platform by the end of this year, which will incorporate AI-driven functionalities.
Partnerships with EssilorLuxottica (eyewear licensee) and Euroitalia (fragrance licensee) continue to be satisfying and consistent, “fully aligned with our guiding principle: to consolidate and maintain the brand’s distinctive, high-end, and recognizable positioning in the eyewear and fragrance segments.”
In June, the brand introduced a special edition of Goldcraft 1978 eyewear, featuring two models crafted from titanium and 18K gold by artisans in Fukui, Japan. “These pieces represent our highest standard in this product category and, based on early feedback, successfully combine precious materials and craftsmanship with contemporary style.”
As for fragrance, the ‘Incanti Poetici’ collection, launched in the first half of the year and comprising six new creations, was very well received. An additional three new scents will be introduced in early 2026, further expanding the line.
The brand will also host the global premiere of the documentary “Brunello, the Gracious Visionary” in December, inviting media representatives and friends of the brand from around the world. Directed by Academy Award winner Giuseppe Tornatore and scored by Oscar-winning composer Nicola Piovani, the film will depict and celebrate the life and work of Brunello Cucinelli.
The group’s complete financial results for the first half will be released at the end of August.
| Source: Official Financial Report, Reuters, MFFASHION
| Image Credit: Brand Website
| Editor: LeZhi
