This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.
How does this multi-industry powerhouse collide with Chinese culture to spark creativity?
Lunar New Year is a crucial moment for international fr […]
In the nine months ending September 2024, Golden Goose’s revenue increased by 12% year-over-year at constant exchange rates.
In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.
Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.
In 2025, the brand plans to open 10-15 single-brand stores, expanding into more cities and high-end shopping districts. The opening of the Shanghai flagship store serves as the prologue to this expansion.
The “beauty of China” is a profound and bou […]
DIOR unveils new menswear boutique and in-store café at Chengdu Taikoo Li
This Huaihai Road store, which opened in 2007, was H&M’s first and largest store in the Chinese Mainland market.