From February 16 to March 1, 2024, the Luxe.CO Biweekly Ranking compiled 23 brand activities.

This report is based on brand public dynamics data comprehensively covered and updated in real-time by “Tong.Luxe.CO,” recording 406 major brand activities of Dior from January 1, 2023, to December 31, 2023

In the Chinese market, the Coach brand currently occupies a unique niche that is distinct from traditional European luxury brands, and this gap is unprecedentedly large.

Global fashion consumption has entered a new phase of “equilibrium,” yet it continues to offer valuable opportunities and prospects for “investors” and “innovators” in the fashion sector!

In 2023, Longchamp also renovated its online store. The brand’s online sales increased by 56% in 2023.

Axel Dumas, who has led Hermès for ten years, rarely shares his latest views on the entire luxury industry and the Chinese market, and provides a detailed analysis of the company’s long-standing development strategy.

Based on the data from January, the growth in Swiss watch exports is showing a slowdown but remains at a “significant level.”

From February 1 to February 15, 2024, the Luxe.CO Biweekly Rankings recorded 35 brand activities from 31 luxury brands in the Chinese market, including marketing dynamics (9), store expansion/renovation (20), pop-up store openings (4), and brand ambassador appointments (2).

Despite a weaker market environment in the second half of 2023, Lanvin Group, in a year of transformation, achieved overall growth: sales for the full year 2023 increased by 1% year-on-year.

In January 2024, the actual sales volume in the mainland China market was very optimistic, and the group was very satisfied.