On the occasion of the opening of HOKA ONE ONE’s first-ever Global Brand Experience Center in Shanghai, Luxe.CO sat down for an exclusive interview with Orris Wu, General Manager of HOKA ONE ONE China Division.

Recently, five more sports and outdoor brands have entered the Chinese mainland market.

On May 22, Chinese menswear brand LILANZ officially opened its first overseas flagship store in Kuala Lumpur, Malaysia.

Uniqlo has long been a pioneer in focusing on operation […]

OTEX was honored with the “Kering Generation Award” in 2021, and to date, it remains the only silk-focused enterprise to receive this distinction.

Albas Cashmere from Otog Banner sweeps the top awards.

Topsports is responsible for the brand’s end-to-end operations in the Chinese market, including brand communication, marketing promotion, channel sales, and consumer engagement.

With Wang Chuqin on board, Qeelin’s role as a cultural bridge will become even more distinct.

Radiance will continue to indirectly hold a 42%–45% stake in Beijing SKP and will retain control over the company, which will maintain its pre-transaction operational and management structure.

As early as 2006, Li-Ning proactively released its first Corporate Social Responsibility Report.