“Regarding China, allow me to quote myself.” […]
Three research firms contacted by Bloomberg said that in July, sales at 25 major luxury brands in China fell by more than 10%.
Luxe.CO was invited to attend brand events and new product launches hosted by outdoor brand KAILAS, audio brand Marshall, sportswear brand LI-NING and apparel brand UNIQLO in Chengdu and Beijing.
Sales through new retail channels increased 39.0% year-on-year, outpacing the Group’s overall growth.
China is a “less readable” market and also the market where Prada has the greatest opportunity to gain market share.
Chinese beauty brands’ overseas sales are currently about half those of their Korean counterparts, but the gap is steadily narrowing.
China remains a key market, but its growth logic is shifting from store expansion to brand desirability and local relevance.
Can a fine jewellery brand become one of the most fitting contemporary storytellers of cultural heritage? And how should a brand rooted in Eastern culture give back to this fertile aesthetic soil?
Several overseas sports and outdoor brands have recently completed significant offline retail expansions in the Chinese market, spanning niche segments such as professional trail running, refined camping, and urban functional wear.
