The provisional estimate of total retail sales value for the first five months of this year increased by 10.6%.

Nike Greater China Strategy: Return to Growth, Advance Premiumisation, and Put Sport First

Revenue in Greater China increased by 0.7% year-on-year to €124.1 million, with organic growth of 5.3%.

Sales in the Chinese Mainland market are expected to achieve mid-to-high double-digit growth in the second quarter.

Revenue in the Chinese market increased by 40% for the full fiscal year 2026, with a significant surge of 51% in the fourth quarter.

The Asia-Pacific region was the best-performing market this quarter, with revenue increasing by 17% year-on-year.

Supported by strong traffic conversion in the Chinese Mainland market, comparable sales in the Asia Pacific region achieved double-digit growth.

Growth across sub-regions and channels in the Asia-Pacific market was well balanced, with Greater China significantly outperforming the regional average.

For the full fiscal year, sales in Greater China increased by 4%. In the second half, sales rose by 8%, offsetting the decline in the first half, while the fourth quarter recorded a 10% increase supported by domestic consumption.

Excluding Japan, the DTC business recorded growth across all regions, with North America and Latin America leading with double-digit increases.