The Group’s pattern of “deep plowing in China” and “going overseas” has been taken into account.

Bjørn Gulden said, “Compared to 12 months ago, we feel much more confident about the Chinese market,” adding that China’s growth potential is “far higher than” the growth achieved in the full year of 2023.

Li Ning responded, “For investors, I will consider any plan that can increase investor returns.”

In December 2023, the third flagship store worldwide was opened in Ximending, Taiwan, with record-breaking sales on its opening day.

The company completed a comprehensive upgrade in all aspects including products, channels, and brand, transforming into a stronger enterprise from the inside out.

Brunello Cucinelli’s outlook suggests that the company’s full-year revenue for 2024 is expected to grow by approximately 10%, while maintaining a healthy and balanced profitability.

Swire Properties plans to double the total floor area in the Chinese Mainland by 2032.

The Asia/Pacific region led the growth with a 13.6% (ca) increase in sales. 

In 2023, Longchamp also renovated its online store. The brand’s online sales increased by 56% in 2023.

Axel Dumas, who has led Hermès for ten years, rarely shares his latest views on the entire luxury industry and the Chinese market, and provides a detailed analysis of the company’s long-standing development strategy.