Next year, the group plans to open a new flagship store in Beijing.

The duty-free store revenue at Beijing airports (including Capital International Airport and Daxing International Airport) increased by more than 140% year-on-year.

By the end of the year, the brand will launch its second fragrance collection, adding six new scents under the series name “Incanti Poetici.”

Fast Retailing expressed its ambition to become the “world’s No. 1 brand,” trusted by customers globally and indispensable in everyday life.

On March 11, 2024, the group acquired a 51% equity stake in the onmygame brand for a total cash consideration of ¥96.44 million. This equity investment will help further diversify and strengthen the group’s portfolio of designer brands.

During the reporting period, Anta Group strengthened its innovation and research and development efforts, with R&D investment reaching RMB 919 million in the first half of the year, marking a 35.7% year-on-year increase. The proportion of R&D expenses to revenue also rose by 0.4 percentage points compared to the previous year.

The global luxury market remains sluggish, with significant revenue impacts in the EMEA region and the Greater China region, while the Lanvin brand achieved a strong 9% growth in the Asia-Pacific region outside of Greater China.

The CEO of Adidas pointed out, “The supply chain will become more localized. China will become China’s China.”

Sales in the Asia-Pacific region, led by the Chinese Mainland, surged by 73.7% year-on-year to CHF 59.2 million, significantly outpacing the Americas (+24.8%) and Europe, the Middle East, and Africa (EMEA) (+21.8%). The region’s contribution to the brand’s overall sales increased to 10.4%, up from 7.7% in the same period last year.

The study found that due to the depreciation of the yen, Japan has currently become the most attractive destination for Chinese consumers to purchase luxury goods, while Hong Kong is the least attractive destination for consumers from the Chinese Mainland.