“If we move too fast, we will destroy the brand, destroy these stories. Trust me, there is still much room for growth ahead of us.”

Luxeplace.com invited three distinctive overseas fashion brands to share their experiences remotely via video. These are divided into three articles featuring each brand. Do check out the other articles for more details! 

Jean-Jacques Guiony admitted that compared to the high growth of the past few years, the current “normalization” seems abnormal.

Sophia Wu, CEO of SHANG XIA, elaborated on the brand’s latest strategic moves to Luxeplace.com and sincerely shared her management insights and reflections since taking office.

“Luxury brands have now entered the sportswear field. In the Chinese market, sports footwear brands must offer new and better experiences and products.”

“The growth rate of the prestige fragrance market indeed exceeds that of the high-end fragrance market. Luxury brands are doubling down on this category.”

At On’s headquarters, our most profound impression was of a sense of “ease.”

In the Chinese market, the Coach brand currently occupies a unique niche that is distinct from traditional European luxury brands, and this gap is unprecedentedly large.

Axel Dumas, who has led Hermès for ten years, rarely shares his latest views on the entire luxury industry and the Chinese market, and provides a detailed analysis of the company’s long-standing development strategy.

During discussions with Luxe.CO, numerous brand executives emphasized the crucial role of the Chinese market in their brands’ global strategy.