The CEO revealed that Prada will open Caffè Prada cafes in China within two years.

Valérie Messika, the founder and creative director of the brand, encapsulates Messika’s brand identity as “Diamond”, “Cool”, and “Modern”.

Zegna CEO Discusses Zegna China’s 360-Degree Transformation.

This is a highly scrutinized and challenging task. Every founding family takes pride in adhering to long-term strategies and maintaining unique corporate values. However, they also need to balance the vision of business expansion and investment.

This is a highly scrutinized and challenging task. Every founding family takes pride in adhering to long-term strategies and maintaining unique corporate values. However, they also need to balance the vision of business expansion and investment.

“The stories and achievements of the Swiss watch industry over the past fifty years can be known and resonated with by more people through Swatch’s watches and Swatch’s collaborations.”

In terms of store footprint, we still have room for growth. But we will focus on the most meaningful projects for the brand, image, and business-wise. Southern China is a region where we know the brand is very much expected in the future.

The demand in the Chinese luxury goods market is recovering, but the pace of recovery may not be as fast as anticipated.

In Laurent BOILLOT’s understanding, “culture” is not only the foremost pillar of luxury goods but also the source of long-term opportunities for luxury brands.

The Buccellati family is still 100% involved in all aspects of the brand today, which precisely constitutes the uniqueness of the brand in the field of high-end jewelry.