Coty China: Three Questions Niche High-End Fragrance Brands are Faced with When Entering Chinese Market

11月 29, 2022

Based on Coty Group’s years of growing deep with the China’s fragrance market, Ping CHEN, Fragrance Brand Marketing Director of COTY China, began her speech on LuxeCO Intelligence online forum “Why is high-end fragrance so popular in China?”  by sharing three insights gained from the consumer side:

Consumers are more open-minded and diversified in their choice of fragrances.
The identity of consumers is gradually changing from “user” to “connoisseur”.
Consumers’ use of fragrance scenarios is changing, and meanwhile, they are pursuing more natural a …