DOCUMENTS: “Offline Experience is the Only Channel for Customers to Identify the Brand Value”

12月 01, 2022

Founded in 2020, DOCUMENTS opened its first pop-up flagship store Xi Tang Space in Wanxiang Tiandi Shenzhen in November. This red space has created a strong contrast to the three boutiques opened previously by the brand.
As the brand name DOCUMENTS implies, fragrance and scent are a very special means of storing human memories, like a documentary that records one’s life. The founder Zhaoran MENG told us that the brand is currently experimenting with “one store, one design”, generating diversified designs based on the location of the stores, with the aim of providing …