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The group expects that in the second half of the 2024 fiscal year and for the full year, the business in the Greater China market is projected to achieve revenue growth and a slight increase in profit.

In terms of mainland China operations, during the fiscal year 2023, Shiseido Group is transitioning from a growth model primarily driven by large-scale promotions to a more sustainable growth model, focusing on value-based brand and product communication to meet consumer demands.

Benefiting from a 25% year-over-year increase in sales in Mainland China, Hong Kong, and Macau, the Asia-Pacific market recorded a 13% growth in sales.