According to the latest investment deal disclosed by Piper Sandler, L Catterton, the world’s largest consumer goods private equity fund under LVMH Group, has sold its beauty spa brand Bliss to AS Beauty. AS Beauty is a beauty retail company, and Piper Sandler acted as a buyer consultant in the transaction.
Bliss was founded in 1996 by the well-known female serial entrepreneur Marcia Kilgore. It started as a beauty spa service and has gone through several handovers and business transformations so far:
In 1999, the annual sales of Bliss, founded only three years earlier, reached …
