Selected by the Luxe.CO Jury Panel, the following three brands’ marketing cases are featured in this issue of the Luxe.CO Biweekly Ranking Top Cases List:
1. French luxury jewelry brand Van Cleef & Arpels
2. Italian luxury brand Fendi‘s home collection
3. American luxury brand Ralph Lauren‘s fragrance line
From August 1, 2023, to August 15, 2023, the Luxe.CO Biweekly Ranking has included a total of 36 updates from 25 luxury brands in the Chinese market. This encompasses 18 marketing updates, 9 store expansion updates, 7 announcements of pop-up stores, and 2 onl …