Selected by the panel jury at Luxe.CO, the following two brand marketing cases made it to the top of this issue’s Luxe.CO Biweekly Ranking:
1) Italian luxury brand Bottega Veneta
2) Italian luxury brand Valentino
From July 16 to July 31, the Luxe.CO Biweekly Ranking featured a total of 43 updates from 26 luxury brands in the Chinese market. Among them were 9 marketing highlights, 5 store expansions, 24 news pieces about pop-up stores, and 5 endorsements by Chinese celebrities.
–Recommended Case Studies–
1) Bottega Veneta
Case Study: 2023 Winter Collection Fashion S …