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China Watch Luxe Journal

Luxe.CO Biweekly Ranking | Luxury Brands Open 20 Pop-up Stores in China in the Past Two Weeks!

7月 20, 2023

Selected by the panel jury at Luxe.CO, the following two brand marketing cases made it to the top of this issue’s Luxe.CO Biweekly Ranking:
1) Italian luxury brand Prada
2) French luxury brand Dior

From July 1st to July 15th, the Luxe.CO Biweekly Ranking collected a total of 42 updates from 30 luxury brands in the Chinese market. These updates include 11 marketing dynamics, 7 store expansions/renovations, news of 20 pop-up store openings, 1 update on online channel expansion, and 3 endorsements by Chinese celebrities.

–Recommended Case Studies–
1) Italian luxury br …

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Top 5 Luxury Brands for Q2: Cartier, Chanel, Hermès, Patek Philippe, Prada
China Watch Luxe Journal Research & Reports

Top 5 Luxury Brands for Q2: Cartier, Chanel, Hermès, Patek Philippe, Prada

Luxe.CO Intelligence conducted a study on 218 developments from 105 luxury brands in the Chinese Mainland during the second quarter of 2024 and selected the top five cases for industry reference, providing exclusive insights.

7月 11, 2024
Luxe.CO Biweekly Ranking | Prada, Rimowa’s Shanghai Exhibition, Hermès’ Fantasy Theater
China Watch

Luxe.CO Biweekly Ranking | Prada, Rimowa’s Shanghai Exhibition, Hermès’ Fantasy Theater

From December 1, 2023, to December 15, 2023, the [Luxe.CO Biweekly Ranking] recorded 37 updates from 24 luxury brands in the Chinese market. This includes marketing dynamics (10), store expansions (13), pop-up store openings (11), and endorsement appointments (3).

12月 25, 2023
Luxe.CO Biweekly Ranking | LV’s First Chinese Podcast, Prada’s Exhibition in Qingdao, Tiffany and De Beers’ High Jewelry Showcase
China Watch

Luxe.CO Biweekly Ranking | LV’s First Chinese Podcast, Prada’s Exhibition in Qingdao, Tiffany and De Beers’ High Jewelry Showcase

From October 1, 2023, to October 15, 2023, Luxe.CO Biweekly Ranking has compiled a total of 27 updates from 18 luxury brands in the Chinese market. These updates include marketing initiatives (10), store expansions (9), opening of pop-up stores (7), and the appointment of brand ambassadors (1).

10月 20, 2023