Selected by the panel jury at Luxe.CO, the following two brand marketing cases made it to the top of this issue’s Luxe.CO Biweekly Ranking:
1) Italian luxury brand Prada
2) French luxury brand Dior
From July 1st to July 15th, the Luxe.CO Biweekly Ranking collected a total of 42 updates from 30 luxury brands in the Chinese market. These updates include 11 marketing dynamics, 7 store expansions/renovations, news of 20 pop-up store openings, 1 update on online channel expansion, and 3 endorsements by Chinese celebrities.
–Recommended Case Studies–
1) Italian luxury br …
