Luxe.CO Biweekly Ranking | Luxury Brands Open 20 Pop-up Stores in China in the Past Two Weeks!

7月 20, 2023

Selected by the panel jury at Luxe.CO, the following two brand marketing cases made it to the top of this issue’s Luxe.CO Biweekly Ranking:
1) Italian luxury brand Prada
2) French luxury brand Dior

From July 1st to July 15th, the Luxe.CO Biweekly Ranking collected a total of 42 updates from 30 luxury brands in the Chinese market. These updates include 11 marketing dynamics, 7 store expansions/renovations, news of 20 pop-up store openings, 1 update on online channel expansion, and 3 endorsements by Chinese celebrities.

–Recommended Case Studies–
1) Italian luxury br …