On October 23, the French luxury giant LVMH announced that, in celebration of the 60th anniversary of diplomatic relations between China and France, the group will participate in the China International Import Expo (CIIE) for the fifth time.
In the press release, LVMH highlighted that China has long been an endless source of inspiration, vitality, and innovation for the group and many of its iconic brands. “LVMH Group aims to take advantage of the unique opportunity provided by the China International Import Expo to celebrate the deep and longstanding friendship with China.”
LVMH Group will organize a high-level delegation to attend the 7th China International Import Expo. Laurent Boillot, President and CEO of Hennessy, Jean-Christophe Babin, CEO of Bulgari, Wu Yue, President of LVMH Greater China, and Marc-Antoine Jamet, Secretary-General of LVMH Group, will jointly inaugurate the LVMH Group’s booth on November 5.
This year, LVMH Group will showcase significant milestones of its brands in China, a history dating back to 1859 when Hennessy first exported cognac to China.
The LVMH booth, located in Hall 6.2 and spanning 600 square meters, draws inspiration from French gardens and architectural styles. It will feature fourteen representative brands across the group’s four major sectors, including: BVLGARI, CELINE, CHAUMET, CHA LING, DIOR Fashion, FENDI, GUERLAIN, HENNESSY, LOEWE, LOUIS VUITTON, DIOR Beauty, SEPHORA, RIMOWA, and TIFFANY & Co.
In addition to showcasing its exceptional products, the LVMH booth will invite the public to explore its exquisite craftsmanship, historical heritage, and traditional artisanal skills. Furthermore, LVMH will unveil new innovative achievements and long-term collaborative projects with Chinese enterprises and artists, further strengthening its decades-long cultural and commercial ties with China.
To further underscore its close collaboration and deep friendship with China’s enterprises, government departments, and consumers, LVMH will also participate in the Business France booth (Hall 5.2) alongside other French companies, with its own exclusive exhibition area.
Over the years, LVMH has maintained close ties with China, being one of the first global luxury fashion groups to invest and expand significantly in the Chinese market. In 1859, Hennessy exported cognac to China for the first time; in 1992, Louis Vuitton opened its first boutique at Beijing’s Peninsula Hotel. Since then, LVMH has continued to expand its presence in China. For instance, it has established two wineries in China, including the renowned Ao Yun; set up a beauty R&D center in Shanghai; and launched the luxury skincare brand CHA LING. Today, LVMH Group operates over 1,800 stores across China and employs 21,000 staff members, all ready to serve customers nationwide.
“LVMH Group and its brands hope to further deepen their close ties with China through this unique opportunity at the China International Import Expo and elevate their strategic business and cultural cooperation to new heights,” the press release stated.
｜Source: press release
｜Image Credit: LVMH official website
｜Editor: LeZhi
