As a Premium Partner of the Paris 2024 Olympics, LVMH drew on the Group’s creative excellence and the savoir-faire of its Maisons like Dior, Louis Vuitton, Berluti to make this milestone in sports history a memorable moment for millions of spectators worldwide.
Dressed in Dior, as were her ten dancers, Lady Gaga performed the iconic “Mon truc en plumes”, an homage to Zizi Jeanmaire and the cult choreography of Roland Petit – for whom Christian Dior designed ballet costumes.In an incredible grand finale, global star Céline Dion gave a grandiose and scintillating performance from the first floor of the Eiffel Tower. Thousands of pearls and more than 500 meters of fringe were embroidered directly on Celine Dion’s body.
Louis Vuitton is contributing to the Olympic and Paralympic Games Paris 2024 with bespoke versions of its iconic trunks to safeguard unique symbols of the Olympic Games. The Medals Trunks safeguard and showcase the medals designed by Chaumet, while the Torch Trunk housed the Olympic Torch during its journey across France to Paris.
For the Opening Ceremony, Berluti has styled custom-tailored ensembles for Team France athletes and coaches that embody ‘élegance à la française.’ The French Maison has crafted tuxedo-inspired outfits with a unique ‘French flag’ patina of blue and red shades.
And throughout the Games, Moët Hennessy‘s wine and spirits Houses provided products for hospitality programs, bringing guests exceptional tasting experiences.
Luxe.CO Intelligence, the fashion industry research institute under Luxe.CO, has been closely tracking the activities of LVMH’s sponsorship of the Paris Olympics over the past year and has launched an exclusive research report: “LVMH’s Olympic Strategy”, which comprehensively compiles and summarises LVMH’s strategic planning and specific actions for the Olympic marketing and analyses them from the following five dimensions in concrete terms in the hope of providing useful references for the industry.
- The Art of Creating Dreams’ to showcase France’s image to the world
- Why were these brands selected to participate in the Olympic Games?
- How can brand assets be combined with French and Olympic elements?
- How to select and present the athletes’ spokespersons?
- How to amplify the impact of sports marketing?
Click here to download the full report (in Chinese)
About Luxe.CO Intelligence
Luxe.CO Intelligence is a unique research and consulting services platform in the global fashion industry. Based in China, it provides forward-looking consumer insights, industry research, and strategic consulting services with a broad global perspective and in-depth industry insight.
Drawing upon its continuously expanding industry network, data intelligence, and knowledge base, Luxe.CO Intelligence focuses on the luxury, fashion, beauty, and lifestyle industries. It offers industry leaders the best decision-making references through structured business information, systematic industry research, efficient primary research, rich practical cases, and forward-thinking strategic thinking.
About Luxe.CO
LUXE.CO, as a company, aspires to lead the change in China’s high-end consumer industry with a range of innovative and well-integrated products and services, including media, education, research, and consultancy.
Founded in May 2013, Luxe.CO’s media is dedicated to supplying comprehensive business and financial information regarding global brands and enterprises in the luxury, fashion, and lifestyle fields.
We reach millions of elite business readers daily through our full-suite digital platform, including a Chinese website (luxe.co), a Chinese app for iOS and Android, and major social media accounts (WeChat, Weibo, LinkedIn, etc.).
Since 2015, LUXE.CO has hosted a “Global Fashion Innovation and Investment Forum” series in Beijing, New York, London, Milan and Shanghai. (for more details, please visit forum.luxe.co)
Given our long-proven quality of content and strong business network, LUXE.CO has become the most authentic voice and the ultimate source of information for industry leaders who need both a global perspective and a China angle.
For inquiries and collaboration, you can reach them at lci@luxe.co.
