In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.

This Prada campaign featuring Jia Ling as the brand ambassador was shot by renowned fashion photographer Wang Ziqian. The campaign uses a handheld photography style to document an interview, delving into Jia Ling’s thoughts and feelings as a creator.

Since the beginning of this year, the company’s stock price has experienced an impressive increase of nearly 76%. With the current market value standing at approximately $9.6 billion.

On’s investor and tennis superstar Federer stated, “Iga and Ben represent the next generation of world-class talent. Both players demonstrate On’s competitive spirit and embody current and future champions of the sport.”