In 2021, Natura launched the venture capital fund Fable Investments, with Perfumer H being its first investment target.

The group agreed to sell Aesop to L’Oréal for an enterprise value of US$2.525 billion (subject to customary regulatory approvals).

At the same time, the digitization process across all of the Group’s businesses continues to evolve: Aesop remains the most digitalized of all business units

According to analysts at JPMorgan, this deal signifies Arezzo’s shift towards positioning itself as a potential global shoe powerhouse.