Despite the complex macroeconomic environment, luxury consumption has remained remarkably stable due to consumers’ strong desire for exceptional living experiences.
The study found that due to the depreciation of the yen, Japan has currently become the most attractive destination for Chinese consumers to purchase luxury goods, while Hong Kong is the least attractive destination for consumers from the Chinese Mainland.
Axel Dumas also mentioned that Chinese customers prefer to purchase Hermès products domestically.
Luxe.CO Intelligence conducted a study on 218 developments from 105 luxury brands in the Chinese Mainland during the second quarter of 2024 and selected the top five cases for industry reference, providing exclusive insights.
With a series of actions, Richemont Group has become one of the most active luxury giants recently.
From March 16 to April 2, 2024, the 【Luxe.CO Biweekly Ranking】 included 30 brand activities
From March 1st to March 15th, 2024, the 【Luxe.CO Biweekly Ranking】 included 27 brand activities.
From January 16, 2024, to January 31, 2024, the 【Luxe.CO Biweekly Ranking】collected 44 brand activities from 33 luxury brands in the Chinese market, including marketing updates (9), store expansions/renovations (25), pop-up store openings (9), and brand ambassador appointments (1).
As Luxe.CO celebrates its tenth anniversary, the “Luxur […]
From January 1, 2024, to January 15, 2024, the 【Luxe.CO Biweekly Ranking】recorded 55 brand activities of 37 luxury brands in the Chinese market
