In 2017, Atelier Cologne made its debut in the Chinese market, with its first store located at Xintiandi Plaza in Shanghai.

Recently, the Jordan brand globally launched its first non-collaborative luxury series — the Jordan Wings Collection. All products are made in Italy, with some items priced between 6,000 to 10,000 RMB.

Despite Uniqlo’s total store count in China surpassing 1000, ranking first globally, its sales still fall short of the domestic market in Japan.

“Luxury brands have now entered the sportswear field. In the Chinese market, sports footwear brands must offer new and better experiences and products.”