“China is our most important market. Over the past three years, we have recruited an incredibly talented team here and established a new leadership structure. We have also made the strategic decision to set our Asia Pacific headquarters in Shanghai, further dedicating more resources specifically for the Chinese market.”

Many local Nordic brands have already formed a force to be reckoned with in the global fashion scene. Brands such as GANNI, Filippa K, Holzweiler, Cecilie Bahnsen, Stine Goya, etc., all released their latest collections at this year’s Copenhagen Fashion Week.

Driven by continued strong brand momentum across major markets, annual sales were at a record 26.5 billion Danish crowns last year.

Bucherer CEO Guido Zumbühl stated: “This acquisition fits into our strategy to strengthen our presence in Denmark further, and to follow up on our market entry in 2016 with our first boutique at the Illum department store.”