Amid the World Cup, adidas’ marketing and point-of-sale activation expenses surged 30% year-on-year, reaching a total of €924 million.

Prada will provide formal attire for the players and delegation of the China Women’s National Football Team for official occasions and travel purposes.

The brand name LF has a dual meaning, as it can be understood as an abbreviation of Luis Figo’s initials, and can also be linked to the brand’s positioning as Luxury Fashion.