Luxury brands seeking to break the circle is a trend-driven move, reflecting the changes in young consumers whose luxury consumption psychology has shifted from admiration to considering lifestyle and personal taste.

During the conference call, Jean-Jacques Guiony and analysts mentioned the “Chinese market” and “Chinese consumers” 76 times, making it the most discussed and highlighted topic.

L’Oréal Group will release its second-quarter and first-half performance report on July 30.

All eyes are on artificial intelligence.

“If we move too fast, we will destroy the brand, destroy these stories. Trust me, there is still much room for growth ahead of us.”

In the Chinese Mainland market, the momentum is particularly strong for high-end skincare products, especially Helena Rubinstein, and licensed luxury brands such as Yves Saint Laurent, Maison Margiela, Prada, and Valentino.

The Chief Financial Officer of LVMH Group stated that it is encouraging that the number of Chinese customers globally has increased by 10% year-on-year.

In 2017, Atelier Cologne made its debut in the Chinese market, with its first store located at Xintiandi Plaza in Shanghai.

In 2023, Longchamp also renovated its online store. The brand’s online sales increased by 56% in 2023.

Valérie Messika, the founder and creative director of the brand, encapsulates Messika’s brand identity as “Diamond”, “Cool”, and “Modern”.