The most significant shift in the brand’s identity since its founding in 1949.

Elisa Wang pointed out that luxury brands are facing two key challenges in the Chinese market.

“If you move too quickly, you can destroy the brand and its stories. Believe me, there’s still significant growth potential ahead.”

Several overseas sports and outdoor brands have recently completed significant offline retail expansions in the Chinese market, spanning niche segments such as professional trail running, refined camping, and urban functional wear.

Luxe.CO Exclusive Interview with Tiffany Vice President of Heritage and Global Creative Visual Merchandising and Creative Director Christopher Young

Alexander Li, Director and Head of Retail Property at Hongkong Land, shared his front-line observations with Luxe.CO.

Outopia is deeply rooted in trail running.

As the global luxury goods industry enters a historic t […]

The report includes a total of 277 brand activities from 40 luxury jewellery and watch brands in the Chinese market, marking the fourth consecutive year that the annual Luxury Jewellery & Watch Brands in China Power Ranking has been released.

Between November and December 2025, LuxeCO Intelligence […]