This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.

“The biggest differentiation for a menswear brand lies in brand value.”

Lunar New Year is a crucial moment for international fr […]

“If you want to be a brand truly rooted in the Chinese market, you absolutely cannot ignore the ‘other half’ of the Chinese market beyond physical stores.”

Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.

After more than a year of renovations, Tiffany (Tiffany […]

The 2024 China (Chongqing) Silk Fashion Consumption Festival is being held from December 17 to 22, 2024.

This issue’s selected Top Cases effectively illustrate four key operational themes for the brands: Organizing and Exploring Brand Archives, Continuously Revisiting Brand DNA, Building a Lifestyle Brand, and Refined Event Operations.

In Q4 2024, Luxe.CO Intelligence, under Luxe.CO conducted a study on 232 brand activities from 106 luxury brands in the Chinese Mainland. Five standout cases were selected and analyzed, offering exclusive insights.

The Luxe.CO research team, with a long-standing focus on the sports and outdoor industries, once again traveled to Munich for in-depth on-site exploration and research at the exhibition.