Recently, five more sports and outdoor brands have entered the Chinese mainland market.
“This was just so Tiffany—we didn’t waste a second.”
On May 22, the first event of the “Luxeplace Silk Innovation Salon” series was successfully held at The Temple House in Chengdu.
Luxe.CO conducted on-the-ground research at leading commercial complexes including Taikoo Li Chengdu, Chengdu IFS, and Chengdu SKP, bringing the latest insights into the developments of luxury and sports outdoor brands.
Albas Cashmere from Otog Banner sweeps the top awards.
This issue’s selected TOP brand cases are from: Li-Ning, Anta, Mammut, and HOKA.
Recently, four international fashion brands have opened their first stores in the Chinese Mainland.
Luxury brands are moving beyond superficial symbolic expressions, striving to discover new perspectives and engage in deeper dialogue with Chinese consumers.
In 2024, cocoon sales generated RMB 846 million [approx. USD 117 million] in revenue for silkworm farmers in Ningnan County, with the overall industry output reaching RMB 3.184 billion [approx. USD 441 million].
The Chinese outdoor market continues to surge in popularity, prompting a new wave of international outdoor brands to enter and compete for market share.
