Following the “FILA GOLF Versailles Show” in France, the facade of the world’s first FILA ICONA flagship store in Beijing’s Sanlitun underwent a significant renovation.

The “GALAXIA” high-end jewelry exhibition tour, hosted by Graff, made its debut in Beijing as the first stop of its Asian tour, with the Shanghai exhibition to follow closely.

“If we move too fast, we will destroy the brand, destroy these stories. Trust me, there is still much room for growth ahead of us.”

Luxe.CO Intelligence has compiled research on the comprehensive brand activities of 105 luxury brands in China during the first quarter of 2024, selecting the top five cases most worthy of industry reference and providing exclusive commentary.

Luxeplace.com invited three distinctive overseas fashion brands to share their experiences remotely via video. These are divided into three articles featuring each brand. Do check out the other articles for more details! 

Over the past month (March 1, 2024 – April 1, 2024), the [Luxe.CO Chinese Designer Brand Monthly Update] recorded 24 latest updates from 22 Chinese designer brands.

Under Armour’s “Vivid Evolution Exhibition” at TX Huaihai in Shanghai conveys the brand’s determination to “expand its circle” in the Chinese market.

From March 1st to March 15th, 2024, the 【Luxe.CO Biweekly Ranking】 included 27 brand activities.

From February 1, 2024, to March 14, 2024, Luxe.CO 【Sports and Outdoors Brand List】recorded the latest 30 brand activities.

“Luxury brands have now entered the sportswear field. In the Chinese market, sports footwear brands must offer new and better experiences and products.”