Since the beginning of this year (January to December 2023), a total of 65 luxury brands have collectively opened 89 different types of “First Stores” in mainland China.
“I first came to China when I was 25 years old, and of course, I love Shanghai,” said Miuccia Prada, aged 74, at the opening of the Pradasphere II exhibition in Shanghai.
Chinese consumers’ enthusiasm for purchasing luxury goods overseas is gradually rekindling. However, factors such as increased overseas travel costs and further improvements in the domestic luxury goods consumption environment have prevented overseas luxury shopping from returning to pre-pandemic levels.
From December 1, 2023, to December 15, 2023, the [Luxe.CO Biweekly Ranking] recorded 37 updates from 24 luxury brands in the Chinese market. This includes marketing dynamics (10), store expansions (13), pop-up store openings (11), and endorsement appointments (3).
This is a highly scrutinized and challenging task. Every founding family takes pride in adhering to long-term strategies and maintaining unique corporate values. However, they also need to balance the vision of business expansion and investment.
This is a highly scrutinized and challenging task. Every founding family takes pride in adhering to long-term strategies and maintaining unique corporate values. However, they also need to balance the vision of business expansion and investment.
Luxe.CO Intelligence has released the “Outdoor Brands China Power Ranking 2023,” based on 616 Chinese dynamics of 102 global brands over the past 12 months.
Based on the 152 valid questionnaires collected first-hand, Luxe.CO Intelligence has specially produced four charts to present the current real opinions of high-end Chinese consumers on natural and lab-grown diamonds.
In terms of store footprint, we still have room for growth. But we will focus on the most meaningful projects for the brand, image, and business-wise. Southern China is a region where we know the brand is very much expected in the future.
Unveiling the new logo and giving the runway a more “trendy” appearance, Hedi Slimane has long been preparing CELINE for a more sustainable future.
