TAG: outdoors

During the reporting period, Anta Group strengthened its innovation and research and development efforts, with R&D investment reaching RMB 919 million in the first half of the year, marking a 35.7% year-on-year increase. The proportion of R&D expenses to revenue also rose by 0.4 percentage points compared to the previous year.

9月 04, 2024

“Four seasons in one day, different weather every ten miles,” Mêdog is considered one of the “last secrets of the Earth.”

8月 30, 2024

Swedish outdoor apparel and equipment manufacturer Haglöfs AB has appointed Martin Daniels as Chief Executive Officer.

8月 26, 2024

“China has long been an important market in VF Corporation’s global strategic landscape.”

8月 16, 2024

Adidas German sports brand Adidas’ Global Operations He […]

8月 14, 2024

In the fiercely competitive sports and outdoor field, the four top cases of Li-Ning, Arc’teryx, Kolon Sport, and Vibram effectively illustrate two important trends: “tracing back to roots” and “breaking boundaries.”

7月 15, 2024

The joint venture will operate the sales and marketing of Haglöfs brand products in Greater China.

6月 27, 2024

Most of our improvements in the Chinese market stem from streamlining our operations and aligning them more closely with local market demands. In fact, we haven’t actually expanded our distribution network.

5月 20, 2024