Richemont’s pavilion is themed “Stories about Beauty, Elegance, and Timeless Style,” narrating legendary stories of enduring style and eternal elegance.
Bulgari is rooted in exquisite craftsmanship and driven by cutting-edge technology, constantly exploring the synergy between the two.
The Kering Pavilion was designed to embody the Group’s core philosophy of “Empowering Imagination,” highlighting its steadfast commitment to exceptional quality, sustainability, and cultural heritage.
On November 5, 2025, following the 60th anniversary of […]
“China is one of the most dynamic markets in the global fragrance industry. What we hold in our hands is gold—the key lies in how we make it shine.”
For the first time in its 65-year history, the brand is revisiting its legendary journey through an exhibition.
On the occasion of Bulgari’s fifth time serving as an official partner of the Shanghai International Film Festival, the brand’s new President of Greater China shared his insights into the Chinese market and the locally focused strategies he has prioritized since taking office.
Focused on investing in innovative trends and high-value categories related to “beauty” in the domestic market, with the aim of identifying and supporting a new generation of leading companies that combine efficacy, scientific advancement, and the ability to define aesthetics with Chinese characteristics.
“If you want to be a brand truly rooted in the Chinese market, you absolutely cannot ignore the ‘other half’ of the Chinese market beyond physical stores.”
In 2025, the brand plans to open 10-15 single-brand stores, expanding into more cities and high-end shopping districts. The opening of the Shanghai flagship store serves as the prologue to this expansion.
