On the occasion of Bulgari’s fifth time serving as an official partner of the Shanghai International Film Festival, the brand’s new President of Greater China shared his insights into the Chinese market and the locally focused strategies he has prioritized since taking office.

Focused on investing in innovative trends and high-value categories related to “beauty” in the domestic market, with the aim of identifying and supporting a new generation of leading companies that combine efficacy, scientific advancement, and the ability to define aesthetics with Chinese characteristics.

“If you want to be a brand truly rooted in the Chinese market, you absolutely cannot ignore the ‘other half’ of the Chinese market beyond physical stores.”

In 2025, the brand plans to open 10-15 single-brand stores, expanding into more cities and high-end shopping districts. The opening of the Shanghai flagship store serves as the prologue to this expansion.

This Huaihai Road store, which opened in 2007, was H&M’s first and largest store in the Chinese Mainland market.

The global sports-fashion industry, led by running, undoubtedly continues to find its opportunities in the Chinese market, where high-end opportunities are still emerging.

“My vision is for Grand Gateway 66 to leave an impression on the outside world as a mall that is constantly renewing itself and full of vitality.”

Loro Piana will hold its first-ever exhibition from March 22 to May 5, 2025, in Shanghai.

“I don’t design clothes, I design dreams.&# […]

The true “carrier-class” project begins to unveil itself.