Salomon’s goal is not to achieve “explosive popularity” with a single shoe model, but to maintain a perennial foundation in outdoor expertise.

Following the “FILA GOLF Versailles Show” in France, the facade of the world’s first FILA ICONA flagship store in Beijing’s Sanlitun underwent a significant renovation.

Recently, the Jordan brand globally launched its first non-collaborative luxury series — the Jordan Wings Collection. All products are made in Italy, with some items priced between 6,000 to 10,000 RMB.

Under Armour’s “Vivid Evolution Exhibition” at TX Huaihai in Shanghai conveys the brand’s determination to “expand its circle” in the Chinese market.

One thing is clear: On is not a luxury fashion brand, but a high-end athletic brand.

The Group’s pattern of “deep plowing in China” and “going overseas” has been taken into account.

Bjørn Gulden said, “Compared to 12 months ago, we feel much more confident about the Chinese market,” adding that China’s growth potential is “far higher than” the growth achieved in the full year of 2023.

Li Ning responded, “For investors, I will consider any plan that can increase investor returns.”

From February 1, 2024, to March 14, 2024, Luxe.CO 【Sports and Outdoors Brand List】recorded the latest 30 brand activities.

Allbirds co-founder Joey Zwillinger will retain his position on the board and serve as a special advisor to the company.