What is the spirit of Nordic design?

The joint venture will operate the sales and marketing of Haglöfs brand products in Greater China.

After the capital increase and delivery, Sanfo Outdoor will shift from exclusive agency to joint venture operation for Klättermusen, starting from January 1, 2024, with a joint venture period of ten years.

Founded in 1914, headquartered in Avesta, Sweden, Haglöfs primarily engages in the design, production, and sale of outdoor apparel and equipment.

“We have a strong Scandinavian perspective as pioneers of minimalism since the early 90s, with a unique design approach that communicates warmth and sensuality.”