In the first 11 months of this year, the global export value of Swiss watches was approximately CHF 23.9 billion, a year-on-year decrease of 2.7%.

Luxe.CO was invited by Swatch to attend the finals of the 2024–2025 FIS Freestyle Ski Halfpipe World Cup (Chongli Station).

X-BIONIC, in collaboration with Marco Odermatt, has launched the MARCO & X-BIONIC co-branded energy-accumulating performance ski base layer.

In April, Swiss watch exports rebounded, with only the Chinese Mainland market showing a decline among the top twelve markets, including South Korea and Spain.

One thing is clear: On is not a luxury fashion brand, but a high-end athletic brand.

At On’s headquarters, our most profound impression was of a sense of “ease.”

Based on the data from January, the growth in Swiss watch exports is showing a slowdown but remains at a “significant level.”

In 2022, Klättermusen demonstrated impressive performance in the Chinese market, achieving a sales revenue of 50 million Yuan, representing a remarkable year-on-year growth rate of over 1000%.

China’s mainland achieved double-digit growth, while Hong Kong and Macau experienced triple-digit year-on-year growth.

The Houdini brand was founded in 1993 by Swedish mountaineer and female designer Lotta Giomofelice.