Luxe.CO was invited by Swatch to attend the finals of the 2024–2025 FIS Freestyle Ski Halfpipe World Cup (Chongli Station).

X-BIONIC, in collaboration with Marco Odermatt, has launched the MARCO & X-BIONIC co-branded energy-accumulating performance ski base layer.

In April, Swiss watch exports rebounded, with only the Chinese Mainland market showing a decline among the top twelve markets, including South Korea and Spain.

One thing is clear: On is not a luxury fashion brand, but a high-end athletic brand.

At On’s headquarters, our most profound impression was of a sense of “ease.”

Based on the data from January, the growth in Swiss watch exports is showing a slowdown but remains at a “significant level.”

In 2022, Klättermusen demonstrated impressive performance in the Chinese market, achieving a sales revenue of 50 million Yuan, representing a remarkable year-on-year growth rate of over 1000%.

China’s mainland achieved double-digit growth, while Hong Kong and Macau experienced triple-digit year-on-year growth.

The Houdini brand was founded in 1993 by Swedish mountaineer and female designer Lotta Giomofelice.

Previously, women have been increasingly visible at the helm of major brands such as Piaget, and Jaeger-LeCoultre, as well as at independent brands such as DeWitt, Speake-Marin, and Moritz Grossmann. What role do they play in this male-dominated luxury sector? What changes have they brought to the brands?