Since China reopened its borders in January, the recovery of mainland Chinese shoppers has been steadily improving, with a recovery rate of 22% for consumption in the European mainland region and 27% for consumption in the Asia-Pacific region.

Duty-free shopping recovering in Asia Pacific and Europe

Consumers from Hong Kong and Taiwan ranked first in their shopping in Asia-Pacific with a shopper recovery rate of 353% and hit a record high recovery rate of 83% in continental Europe.