“The Tiffany Deal” by Luxe.CO Founder Alicia Yu Is Now Out!

11月 24, 2022

The first Chinese monograph that studies in depth the business history, investment, and M&A practices of the world’s top luxury brands—The Tiffany Deal—is now on the market!
In 2020, the world’s largest luxury goods group LVMH bought the classic U.S. jewelry brand Tiffany for 15.8 billion dollars. This century transaction has triggered a huge reaction not only in the luxury industry, but also in the global financial market. The deal and its reception reflect important underlying logic and insights for the development of the luxury industry and investment.
The Tiffany Deal is …