Tiina Alahuhta-Kasko: “Marimekko Is Not Just About Keeping Up With Fashion Trends”

6月 25, 2021

“The key to keeping a brand with a long history and heritage vibrant is to have the courage to always interpret its original DNA in the spirit of the times, yet in a timeless way.” Tiina Alahuhta-Kasko (pictured below), CEO of Finnish fashion brand Marimekko.
This year marks the 70th anniversary of Marimekko. With its bold prints and bright color combinations, Marimekko has been Finland’s No.1 local fashion brand since 1951. Marimekko’s mission has always been to empower people to be happy as they are, and bring joy to their everyday lives through bold prints and colors–th …