On October 9, Cathay Capital announced that, together with Chinese down jacket brand Bosideng, it has made a new round of strategic investment in Canadian luxury down jacket brand Moose Knuckles.
The consortium led by Cathay Capital, along with Bosideng, has committed to providing Moose Knuckles with financial resources and strategic support. Bosideng will become a key investor in Moose Knuckles, while Cathay Capital remains the brand’s controlling shareholder.
Founded in 2009 and headquartered in Montreal, Canada, Moose Knuckles is renowned for its down jackets. The brand’s signature down jacket products are priced between $1,000 and $1,500 on its official website. Currently, Moose Knuckles has distributors in over 30 countries worldwide and has opened 36 stores across China, North America, and Europe. The brand has also established wholesale partnerships with prestigious retailers such as Harrods, Selfridges, Saks Fifth Avenue, and Holt Renfrew.
In June 2019, Cathay Capital led a consortium to acquire a controlling stake in Moose Knuckles and has since actively supported the brand’s expansion into the Chinese market, providing strategic resources for its global growth.
In June 2021, Cathay Capital brought on Victor Luis, with over 25 years of luxury brand management experience, as Executive Chairman and CEO of Moose Knuckles. At the time, Victor Luis, also an operating partner at Cathay Capital, made a significant personal investment in the brand.
Victor Luis commented: “We are embarking on a new chapter for Moose Knuckles, continuing to expand our product range and categories to meet the evolving expectations of global consumers, ensuring they feel both comfortable and stylish in every season. Our collaboration with Bosideng will be a driving force behind our growth in the Asian market.”
Bosideng’s founder, Chairman, and CEO Gao Dekang said: “I am very optimistic about Moose Knuckles’ development potential in both the Chinese and global markets. This strategic investment partnership holds significant value for Bosideng Group in exploring international market operations. It is a complementary strategic cooperation.”
Cathay Capital’s Managing Partner Duan Lanchun added: “Through this strategic partnership with Bosideng, we will leverage the strengths of both parties to jointly drive Moose Knuckles’ growth in the Asia-Pacific region. We look forward to this collaboration opening new market opportunities for both sides.”
About Cathay Capital
Founded in 2006, Cathay Capital has offices in Paris, Shanghai, Beijing, New York, San Francisco, Munich, Singapore, Berlin, and Madrid. The firm currently manages over 6 billion euros in assets and has invested in nearly 300 companies across four continents.
| Source: Official press release
| Image Credit: Official press release; Moose Knuckles official website
| Editor: LeZhi
