A Deep Dive Into Why Sneakers Have Become a Popular Partner of Luxury Car Brands

2月 06, 2023

Among the important cross-border cooperations in the automotive field in the past two months, four are related to sports and outdoor shoes. 
Audi, BMW, and McLaren have formed partnerships with SALOMON, Puma, and APL, respectively, to release joint sports shoes.
Bentley partnered with custom sneaker artist Dominic Ciambrone’s team to create 10 pairs of limited edition Bentley branded custom sports shoes based on the Adidas’ Forum Low Shoes.
In fact, the relationship between luxury cars and sports shoes isn’t a new one. In recent years, luxury car brands have become i …