Luxe.CO Auto Brand Watch, Issue 8 |BMW Opens Experience Spaces in Multiple Locations, Lamborghini Collaborates in 3 Consecutive Ventures

Aug 29, 2023

Selected by the Luxe.CO Panel of Juries, the following two automotive brands’ cases have been included in this issue of the Luxe.CO Auto Brand Watch. They are:

BMW has created two distinct themed experience spaces in various cities nationwide, offering a diverse range of activities such as music parties, food checkpoints, artist collaborations, and a cycling convenience store.
Lamborghini has announced three collaborations, partnering with Italian luxury bicycle manufacturer 3T, Italian luxury pen brand Montegrappa, and Swiss luxury watch brand Roger Dubuis, to launch bicycles, …