Several overseas sports and outdoor brands have recently completed significant offline retail expansions in the Chinese market, spanning niche segments such as professional trail running, refined camping, and urban functional wear.
Is the fragrance industry cyclically peaking, or is it undergoing structural growing pains amid transformation and upgrading?
This was not a simple sponsorship. Rather, by creatively appointing an “Official Trend Officer”, UNDEFEATED completed its progression from “paying tribute to the track” to “competing on the track”.
Thanks to the premiumisation of production and manufacturing, brands have more energy and time to build spiritual value beyond the garment itself.
Luxe.CO Exclusive Interview with Tiffany Vice President of Heritage and Global Creative Visual Merchandising and Creative Director Christopher Young
“The Right Timing, Right Location and Right People” Behind the Launch of “Louis”
The report summarises five latest trends in the application of AI in the fashion industry.
On 19 March, the 2026 ‘LUXE.CO Fashion Innovation […]
On February 27, 2026, the inaugural HEFANG Award, initiated by the brand, completed its final selection at Central Saint Martins.
As the global luxury goods industry enters a historic t […]
