In the first half of this year, buyers showed interest in high-end brands and value-centered brands.

On September 27, at the second “International Sports Fashion Conference” during the 2024 Xiamen International Fashion Week, Wang Qiong, Senior Vice President of Luxe.CO and Director of Luxe.CO Intelligence, shared the newly released “Sports and Outdoors Brand Power Rankings” by Luxe.CO offline for the first time. This significant ranking was launched in September this year.

The English version of Luxe.CO “Luxury Jewelry & Wa […]

Launched in 2021, the “Luxury Brands in China Power Ran […]

As a Premium Partner of the Paris 2024 Olympics, LVMH d […]

Luxury brands seeking to break the circle is a trend-driven move, reflecting the changes in young consumers whose luxury consumption psychology has shifted from admiration to considering lifestyle and personal taste.

The ranking has been released consecutively for four years. The latest 2024 H1 list includes 422 activities from 92 luxury brands.

From May to June 2024, Luxe.CO Intelligence recorded 485 significant updates from 210 high-end beauty and fragrance brands/companies.

In the fiercely competitive sports and outdoor field, the four top cases of Li-Ning, Arc’teryx, Kolon Sport, and Vibram effectively illustrate two important trends: “tracing back to roots” and “breaking boundaries.”

Luxe.CO Intelligence conducted a study on 218 developments from 105 luxury brands in the Chinese Mainland during the second quarter of 2024 and selected the top five cases for industry reference, providing exclusive insights.