Based on first-hand data collected and compiled by Luxe.CO Intelligence from January to December 2024, we proudly present the Global Down Jacket Brand Development Trends and Observations on the Chinese Market.

This issue’s selected Top Cases effectively illustrate four key operational themes for the brands: Organizing and Exploring Brand Archives, Continuously Revisiting Brand DNA, Building a Lifestyle Brand, and Refined Event Operations.

In Q4 2024, Luxe.CO Intelligence, under Luxe.CO conducted a study on 232 brand activities from 106 luxury brands in the Chinese Mainland. Five standout cases were selected and analyzed, offering exclusive insights.

What Underpins Wellendorff’s Low-Profile Confidence and Long-Term Vision?

Species evolve continuously, and so do exceptional brands.

[Luxe.CO China Designer Brands Monthly Report] for November 2024 Issue recorded 24 brand activities from 17 Chinese designer brands.

Luxe.CO was invited by Swatch to attend the finals of the 2024–2025 FIS Freestyle Ski Halfpipe World Cup (Chongli Station).

“I don’t design clothes, I design dreams.&# […]

In Descente’s brand development journey, five “legendary peaks” symbolize the brand’s milestone achievements in its collaboration with winter sports, serving as multidimensional representations of its relentless pursuit of excellence.

LUXE.CO, in collaboration with the China Feather and Down Industrial Association and Douyin E-commerce, jointly released the “Down Development Trends: A White Paper on the Quality of Premium Goose Down.”