Albas Cashmere from Otog Banner sweeps the top awards.

With Wang Chuqin on board, Qeelin’s role as a cultural bridge will become even more distinct.

This issue’s selected TOP brand cases are from: Li-Ning, Anta, Mammut, and HOKA.

MAMMUT China achieved an 85% growth rate in 2023, with the growth rate climbing to 97% in 2024. In 2024, the brand added 26 new stores.

The total yacht transaction value reached nearly RMB 30 million (approximately USD 4.14 million).

Shiquan County in Shaanxi Province is the largest sericulture production base in western China.

Luxury brands are moving beyond superficial symbolic expressions, striving to discover new perspectives and engage in deeper dialogue with Chinese consumers.

Past Highlights from the Luxe.CO Silk Culture Column: T […]

In 2024, cocoon sales generated RMB 846 million [approx. USD 117 million] in revenue for silkworm farmers in Ningnan County, with the overall industry output reaching RMB 3.184 billion [approx. USD 441 million].

In the first quarter of 2025, Luxe.CO Intelligence tracked and analyzed 105 major developments by luxury brands in the Chinese Mainland. From these, it selected five of the most exemplary cases that offer valuable insights for the industry, accompanied by exclusive commentary.