CHAUMET CEO: We Do Not Reproduce the Past or Simply Be A “Storytelling” Brand

12月 30, 2022

The history of CHAUMET Paris (EST. 1780) is the heaviest of all luxury brands in the world.
From a royal jeweler during the Napoleonic era to a family of artisanal jewelers, CHAUMET has developed a unique “naturalistic” jewelry language through two and a half centuries of aesthetics and craftsmanship. These elements are evident in its high jewelry collections.
What is the significance of high jewelry to the CHAUMET brand today, and how can CHAUMET deliver its rich history to young consumers through high jewelery?
In the recent Luxe.CO exclusive interview with CHAUMET CEO J …