Hennessy Partners with Chinese Artist Yan Pei-Ming to Celebrate Lunar New Year

1月 19, 2023

To celebrate the Chinese New Year, Maison Hennessy, a high-end spirits brand under the LVMH Group, joined hands with Chinese contemporary artist Yan Pei-Ming for the first time to present a huge scroll “Together, We Go Further” on January 5th. Bearing this painting, they released three printed New Year limited edition products of Hennessy V.S.O.P, Hennessy X.O, and Hennessy Paradis.

Unlike previous celebrations of the Lunar New Year with a single zodiac, the protagonists of Hennessy’s New Year greetings this time are the twelve lifelike animal images of the zodiac s …