How to Create an “Ultimate Product”? The Innovation of Menswear From LILANZ’s “Water-Repellent Down”

12月 23, 2022

With the advent of winter, down jacket is becoming one of the most exposed fashion items. At the same time, the market demand is rapidly changing. On this competitive track, every brand is facing a huge challenge to stand out from the many down jacket products.
Chinese menswear brand LILANZ (HK1234) launched a new “water repellent down” that retains its water repellent properties for over 1000 minutes and remains fluffy after multiple washes.
In fact, the “water repellent down” is the latest achievement of LILANZ’s “ultimate product” strategy. …