Italian haircare and skincare brand Pettenon Cosmetics recently announced its key financial data for 2022.
The company reported a 10.4% year-on-year revenue growth, reaching €197 million, with overseas markets accounting for an impressive 70% of the total revenue. Currently, Pettenon Cosmetics exports to 114 countries.
Federico Pegorin, the CEO of Pettenon Cosmetics, attributed this outstanding performance to two key actions. “On the one hand, we have adopted a branding strategy to increase the visibility of our professional haircare brands. On the other hand, we have made conti …
