LVMH Group’s French luxury brand DIOR recently unveiled a new menswear boutique and the CAFÉ DIOR BY ANNE-SOPHIE PIC at Chengdu Taikoo Li. Luxe.CO was invited to attend the grand opening event.
By delving into the new dimension of taste, DIOR aims to awaken the senses of its consumers and foster a multifaceted connection with high-end customers seeking quality living. At the same time, engaging and visually appealing “check-in-worthy” store spaces have become a vital means for luxury brands to engage with younger consumers. The establishment of the DIOR Café is expec …