LVMH Group’s French luxury brand DIOR recently unveiled a new menswear boutique and the CAFÉ DIOR BY ANNE-SOPHIE PIC at Chengdu Taikoo Li. Luxe.CO was invited to attend the grand opening event.
By delving into the new dimension of taste, DIOR aims to awaken the senses of its consumers and foster a multifaceted connection with high-end customers seeking quality living. At the same time, engaging and visually appealing “check-in-worthy” store spaces have become a vital means for luxury brands to engage with younger consumers. The establishment of the DIOR Café is expected to attract more consumers and travelers in Chengdu to visit the brand’s boutique.
A Fusion of Luxury and Creativity
The boutique’s spatial design strikes a balance between tradition and modernity, featuring classic DIOR elements such as Versailles parquet flooring and cannage patterns. A soft and elegant palette of white, beige, wood tones, and blue creates a forward-thinking and refined visual effect.
Inside the boutique, visitors will find an installation by artist Paul Cocksedge—a massive transparent acrylic sculpture inspired by DIOR’s signature cannage motif, forming a captivating artistic centerpiece.
Additionally, artworks by renowned artists Zhou Suopan, Marco Lu, and Shen Han enhance the store’s artistic atmosphere, paying homage to the brand’s founder, Christian Dior, for his exceptional contributions as a gallery operator and art collector. These elements further underscore DIOR’s enduring connection to the world of art.
The boutique showcases menswear collections by Artistic Director Kim Jones, spanning ready-to-wear, bags, accessories, and footwear, all embodying French elegance.
Furthermore, the store exclusively presents the DIOR AND KAWS limited series. This collection, crafted by Kim Jones in collaboration with contemporary New York artist KAWS, seamlessly merges DIOR’s iconic elements with KAWS’ distinct creative universe, exuding a vibrant and joyous energy.
French Art de Vivre in a Serene Oasis
Located within the boutique is the CAFÉ DIOR BY ANNE-SOPHIE PIC, created in partnership with Michelin three-star chef Anne-Sophie Pic. Infused with DIOR’s signature aesthetic philosophy, the café brings the art of French living to the dynamic city of Chengdu, offering guests a holistic sensory experience.
The café occupies a spacious garden area on the ground floor, surrounded by lush greenery, reminiscent of an urban French garden.
Every detail of the space reflects the brand’s unique aesthetic: the bar’s backdrop designed by A+N Studio, armchairs adorned with classic houndstooth patterns, and paintings by artist Wang Zhiyuan all contribute to an elegant and comfortable ambiance. The café serves a selection of desserts and dishes inspired by DIOR’s iconic designs, inviting guests to extend their shopping pleasure and capture memorable moments of French-inspired bliss.
Anne-Sophie Pic shared her excitement, saying, “I’m delighted to collaborate with DIOR once again! This time, I explored DIOR’s vast heritage and Christian Dior’s passion for gastronomy, using oval shapes as my theme. I hope to offer everyone a refined and unique dining experience.”
| Source: DIOR
| Image Credit: DIOR
