Chocolate emerged from Central America in the 16th century and has become a global sensation. While Europe isn’t the birthplace of chocolate, it is, however, now the world’s largest chocolate market, boasting the highest per capita chocolate consumption and nurturing many renowned brands.
Since the opening of the first store by the Belgian brand GODIVA in China in 2009, more European premium chocolate brands have gradually entered the Chinese market, with accelerated growth in recent years. One noticeable change is the increasing number of European high-end chocolate brand …
